Top AI Tools to Streamline Your Marketing

Your time is precious. As a small business owner or solopreneur, you won’t always have the bandwidth to create and manage marketing campaigns and assets.

Writing a blog, creating engaging social media captions, or building a weekly newsletter can take time and (if not done correctly) can fail to deliver the desired results. 

However, Artificial Intelligence (AI) presents a game-changing opportunity for you to maximize your time and elevate your marketing efforts. 

In this blog, we’ll give you insight into which AI tools you can use to streamline your marketing processes, enhance customer engagement, and drive measurable growth.

AI to Create Content (Cautiously)

You’ve probably noticed that AI is everywhere. One of AI's more publicized (and debated) use cases includes writing and image generation. However, tools like Grammarly (an AI writing assistant) can help write and proofread content, which is incredibly useful if you’re a one-person editorial team. 

Additionally, ChatGPT can help research and write blog content or help with other content creation needs. Google Docs also recently integrated AI into their various productivity tools.

However, let us offer a word of caution regarding AI and content generation: Double-check all facts and figures from AI sources. Some of the information could be outdated or incorrect. You don’t want to publish inaccurate content — it can damage your brand and credibility.

Also, edit the content to include your brand voice and tone. It’s obvious when writers use AI-written content that’s missing a human touch and established brand identity. 

AI to Automate Marketing Ops

Operationalizing your marketing efforts can seem tedious, but it’s a necessity. But if you use tools to automate your social posts, email marketing, and lead management, you will set yourself up for success.

For example, Mailchimp integrated AI into its platform to help you manage email campaigns. This integration makes it easier to create personalized email campaigns, track open- and click-through rates, and optimize campaigns.

AI can also help streamline social media management so you can easily understand how your content is performing and optimize your strategy. Hootsuite uses AI to make content recommendations and automates tasks such as scheduling content, posting comments, and tracking engagement metrics across your social platforms. 

If you need Customer Relationship Management (CRM) support, CRM tools such as SugarCRM, Salesforce, and others have added AI to their platforms to help you analyze customer data, segment customers into groups, and keep your lead quality data up-to-date.

Work Smarter and Not Harder

AI and its applications are still evolving, but this technology can help you work smarter, not harder. 

Origin Story can also help your marketing needs. We provide marketing support to small business owners and solopreneurs that drive brand awareness and growth.